About — Vanity is self-respect

"Vain" is supposed to be an insult. But everyone's vain — everyone does things for themselves. The skincare. The maintenance. The standard you hold quietly. We just stopped apologizing for it.

Vanity is self-respect — maintenance as self-investment, not vanity as a confession.

Vanity Files makes one thing, properly: The Vanity, an ostrich-embossed makeup pouch cut and sewn in New York City's Garment District. Only 50 made. No logo on the outside. The standard is the signature.

You're not high maintenance. You're well maintained.