I could have made Vanity Files a store, honestly, that probably would have been easier. Choose a product, make the packaging beautiful, build the Shopify page, start posting and figure out how to sell it,...

Some of my clearest memories of my mother are simply watching her be herself, she could have a hundred serious things happening at once and still care about the outfit, the hair, how she presented...

I remember seeing Huda Beauty start taking up real space in Sephora and wanting her to win before I even knew whether I wanted every product, which sounds funny now, but at the time it...